Problem Brief

Design a [fill in the blank]

Users Problem

List all of the user problems here…

Business Objective

List all of the business objectives here…

Scenario of Use

Describe how the user will use the product…

User Persona

Age
Location
Profession
Financial Level

Current Solution

Options Notes (Pro/Cons)

Problem Statement

How might we [fill in the blank]

Ideation

Possible Ideas

  1. List all of the ideas here…
  2. …

Prioritization

Low Impact High Impact
Low Effort
High Effort

User Flows

Scenario A

  1. Step A
  2. Step B
  3. Step C

Scenario B

  1. Step A
  2. Step B
  3. Step C

Scenario C

  1. Step A
  2. Step B
  3. Step C